Betfred has been in business since the 1960's and ranks as the fourth biggest bookmaker in the UK. It has a lot more strengths than weaknesses. If you’re looking for an alternative to the big three UK bookmakers or if a more personalized experience is important to you, Betfred could be a great fit.
New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. 18+. Terms and Conditions apply!
The site is a one-stop-shop for all things online gambling. Their offerings range from live casino, to online bingo, lotto, poker, fantasy football, and of course, sports betting. The bookie has some of the strongest odds across all sports, which makes it an excellent option for the pro punters who want the highest payouts for their stake.
New customers only. First single & E/W bet only. Odds of 1/1 or greater. 2 x £10 bet tokens. Free Bet stakes not included in returns. Free Bets exclude virtuals. Free Bets are non withdrawable. No free bet expiry. Eligibility restrictions. Begambleaware.org. 18+. Terms and Conditions apply!
This bookie truly does tick all the right boxes. Offering straight forward deposits and withdrawals, a fantastic sportsbook with a huge amount of markets and submarkets at very competitive odds, an excellent level of usability with an in-depth help section plus 24/7 customer services, a secure product with a focus on responsible gambling, and a stunning mobile app, what more could you want?
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits apply. 18+. Terms and Conditions apply!
BetVictor is a site that is aimed squarely at your mainstream audience. That’s obvious from the betting selection, the banking options, the design and the choice of promotions. So, if you are looking for something which is more niche or has big rewards for high rollers, then perhaps something else would be more suitable.
New customers only. Opt in. Bet £10 at odds 2.00+ within 7 days. No cashout. Get 3x £10 Free Bets, set events at odds 2.00+. Plus 100 Free Spins on Big Bass Bonanza, no wagering. Free Bets and Spins expire in 7 days. Card payments only. Please gamble responsibly. 18+. Terms and Conditions apply!
Betway does a lot of things well without any huge flaws. That being said, they don’t set the industry standard in any one category either except for giving customers a wide array of options. Think of them as one of your friends. A person whose company you can enjoy on a very regular basis. They offer a solid and reliable product.
New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. BeGambleAware.org. 18+. Terms and Conditions apply!
Sport Nation is truly a great place for newcomers. Despite being a new site, it has left a great impression with its diverse features like in-play betting, esports, live casinos, live results, and much more. The best part about this website is its competitive odds – they truly offer the best sports odds.
Turnover the welcome offer amount 6x within 30 days on sports to release your 200% real money welcome deposit offer. Real money is equal to 200% of first qualifying deposit - up to £200. Welcome offer credited as real withdraw-able money. 18+. Terms and Conditions apply!
RedZone Sports have achieved an awful lot in a very short period of time. With the level of progression that they have shown and the ingenuity that is present in a number of their features, they are definitely a sportsbook to keep an eye on for the future.
New customers only. Free bet credited when your first bet on Glory Goals settles. Qualifying Min odds 1.6. Free bet min odds 1.1 and must be used in 7 days. BeGambleAware. 18+. Terms and Conditions apply!
Why Bet Online?
Find The Best Value
Fractional – Here, your potential winnings are given as a fraction of your stake. For example, odds of 1/1 means that if you place a £5 wager, you’ll receive £5 in winnings and have your original stake returned for a total of £10.
Decimal – This is simply the multiple of your stake that you’ll receive for a winning bet. So if you place a £10 wager on a market with decimal odds of 2.5, you can expect a £25 return.
American – American odds are a completely different ball game. The bookies’ favourites come with a – or + symbol attached for favourites and underdogs, respectively. The higher the value, the larger the underdog. For instance, a -500 favourite has a better chance of winning than a -200 favourite, while a +100 underdog has a better chance of winning than a +600 underdog.
Online Betting Markets
Compare Welcome Bonuses
Here, it’s not all about choosing the biggest bonus, but instead, choosing wisely to find a bonus that suits your betting style. Reading the terms and conditions for a specific new customer bonus offer and keeping an eye out for any wagering requirements is a great way of figuring out if a welcome bonus is really as enticing as advertised.